our story        our approach        say hey

Inspired by Sarah Magid’s personal aesthetic—washed out neons of her SoCal childhood, memories of an avocado colored shag carpet, the bougainvillea in her front yard, vintage textiles—we passionately created brand images with a bold streak. Each lookbook is a memorable ode to the designer's seasonal process, New York City and some of our own favorite icons: Frida Kahlo, Diana Vreeland, Iris Apfel… as Sarah puts it: "smart women who love to pile it on."

The logo itself pays tribute to the geometric pendants and signature cones that define her inaugural collection.




KEY DELIVERABLES: creative direction & branding / collateral design / art direction / casting / styling / pre-production / photography / post-production / signage