our story        our approach        say hey

Meant’s mission to provide minimalist, unisex, multitasking beauty products that nourish your skin and simplify your routine was clear from the start. It was our job to translate that vision into a design approach that would define a warm minimalism and more mindful luxury. Of equal importance was to guide Meant through sustainable design and sourcing options that would authentically support the brand’s ethos: “made with intention and meaning.”



KEY DELIVERABLES: creative direction & branding / tagline & brand voice / packaging design / sustainability consulting & vendor sourcing / packaging design / art direction / styling / pre-production / photography / post production / web design / social media guidelines