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Meant’s mission to provide minimalist, unisex, multitasking beauty products that nourish your skin and simplify your routine was clear from the start. It was our job to translate that vision into a design approach that would define a warm minimalism and more mindful luxury. Of equal importance was to guide Meant through sustainable design and sourcing options that would authentically support the brand’s ethos: “made with intention and meaning.”

KEY DELIVERABLES: creative direction & branding / tagline & brand voice / packaging design / sustainability consulting & vendor sourcing / packaging design / art direction / styling / pre-production / photography / post production / web design / social media guidelines