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From Myro’s 16,000 person waitlist at launch, through current product expansion, Deerfield has lead the creative charge on taking deodorant out of it’s predictable spot in the personal care aisle and created a contagiously optimistic lifestyle brand with a following. With it’s striking case, mood inspiring scents and energetic marketing, Myro is the first design-forward, clean and refillable deo system that addresses relevant health concerns and ecological impact related to the category.

KEY DELIVERABLES: strategy / creative direction & branding / naming & tagline / brand voice / product development & design / Fragrance strategy / packaging design / art direction / web design / events / social media & advertising