Myro Retail
How do you elevate an everyday commodity into something that shines with pride in your bathroom, or adapt a DTC favorite so it stands out on a saturated retail shelf ? We designed Myro to make connections with people and drive results online and in store. Enter exclusive case colors, responsible packaging solutions evocative of Myro’s mood-inspiring scents and a Target end-cap to boot… Myro is the first design-forward, clean and refillable deo-system to make shopping for deodorant guilt free—even fun.
Brand strategy / Naming / Creative Direction + Branding / Product Development + Design / Retail Packaging / Sustainability Consulting / Art Direction + Photography / Retail Displays / Web Design / Social Media / Email Marketing / Advertising
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“Myro’s founder has a geek-out-level passion for the power of design, and wanted Myro to be aesthetically pleasing—and totally unisex. That’s how the TSA compliant, dishwasher safe, refillable Myro container was born. Not only does it use 50 percent less plastic than conventional deodorant sticks, it’s also much more sustainable.”
— Well Insiders
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“... Myro, a new brand that is reimagining the natural-deo category as you know it. (And they have a Beauty Innovator Award to prove it.)”
— Refinery29
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“My favorite part of the Myro deodorant is getting to customize your case color and scent pod. I tried their full range of scents, so I feel confident in saying that everything smells amazing and looks way chicer than I expected from a B.O.-fighting product.”
— Byrdie