Waju has become the newest forefront for sustainable innovation and is unlike any other water out there. They had the ingenious revelation to start the only upcycled water in the world sourced from the naturally occurring water in fruit.

The story behind this brand embodies a call to do things differently so we wanted to communicate this through touchpoints like comprehensive branding across packaging and web design. It felt only natural to dream up the world of Waju, where fantastical fruit vessels and vitamin nymphs pique curiosity and deliver the refreshing benefits of Waju in an unexpected and eye-catching way.

Brand Strategy / Creative Direction + Branding / Packaging Design / Art Direction + Photography / Website Design / Social Media