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Myro

Challenging the status quo by taking deodorant out of its predictable spot in the personal care aisle (and trash bin too) we’ve built a contagiously optimistic lifestyle brand with a following.

Our mediagenic case, fragrance-like approach to scents and vibrant marketing make Myro the design-forward, clean and refillable deo system that twenty-somethings were waiting for... Note the 16,000 person waitlist at launch.

Brand strategy + guidelines / Naming / Creative Direction + Branding / Product Development + Design / Packaging Design / Sustainability Consulting / Art Direction + Photography / UIUX / Social Media / Email Marketing / Advertising

  • “Myro’s founder has a geek-out-level passion for the power of design, and wanted Myro to be aesthetically pleasing—and totally unisex. That’s how the TSA compliant, dishwasher safe, refillable Myro container was born. Not only does it use 50 percent less plastic than conventional deodorant sticks, it’s also much more sustainable.”

    — Well Insiders

  • “... Myro, a new brand that is reimagining the natural-deo category as you know it. (And they have a Beauty Innovator Award to prove it.)”

    — Refinery29

  • “My favorite part of the Myro deodorant is getting to customize your case color and scent pod. I tried their full range of scents, so I feel confident in saying that everything smells amazing and looks way chicer than I expected from a B.O.-fighting product.”

    — Byrdie

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