Inspired by the sun-bleached brights of Sarah Magid’s SoCal childhood, the geometry of New York’s skyline, vintage prints, and the designer’s contagious laughter—we created a jewelry brand with verve.

Defining a sensibility between flamboyant and classic, our art direction set the seasonal stage for Sarah’s bold designs.Chic and cheeky, the images are an homage to the ever stylish women of New York City, including some iconic muses: Frida Kahlo, Diana Vreeland, Iris Apfel. Or, as Sarah puts it, "smart women who love to pile it on."

Creative Direction + Branding / Packaging Design / Marketing Collateral / Art Direction + Photography / Casting / Styling / Post production